Vietnamese community propaganda, or tranh cổ động.
*While the word “propaganda” often carries a heavy political weight in the West, in Vietnam, it is frequently used by local wards (phường) for social mobilization and civic education.
“VÌ MỘT MÔI TRƯỜNG XANH” (For a Green Environment)
😆 The wonderful irony: a mural pleading for a green environment serves as a shelf for a plastic takeaway cup of trà tắc (kumquat tea).
Before I got here, the Cafe Apartment building at 42 Nguyen Hue was at the top of my list. A 1960s apartment block with 50 cafes stacked nine stories high. I’d seen the photos a hundred times. I finally went. Stood outside. Took this photo. And realized everything I wanted was down there. The best coffee in this city costs 15,000 dong on a plastic stool from a woman who doesn’t have an Instagram account. The best food is served on a plate you didn’t choose from a menu you can’t read. The best views are at eye level, not from a balcony. Saigon doesn’t get better the higher you go. It gets better the closer you sit to the ground.Kids skating Dong Khoi today. The same street where French officers took evening walks, where war correspondents filed stories from the Continental, where tanks rolled in on April 30, 1975. Now it’s a skate spot. Vietnam’s youth keep finding ways to claim public space that nobody offered them. Fifty years from revolution to kickflip. Uncle Ho didn’t plan for this but I think the street is better for it.There are writers getting up high here.
“Nhân dân Phường Phạm Ngũ Lão bảo vệ môi trường” (People of Pham Ngu Lao Ward protect the environment). “Đảm bảo trật tự an toàn giao thông là trách nhiệm của mỗi người” (Ensuring traffic order and safety is everyone’s responsibility). “Ma túy hủy hoại cuộc sống – Hãy tránh xa” (Drugs ruin lives – Stay away). “Nói không với thuốc lá và thuốc lá điện tử” (Say no to cigarettes and e-cigarettes). “Chấp hành luật về trật tự an toàn giao thông…” (Comply with the law on traffic order and safety…). “Ma túy – Hiểm họa của cộng đồng. Không sử dụng ma túy dù chỉ một lần” (Drugs – A danger to the community. Do not use drugs even once). “Sách là bạn” (Books are friends).
“Đảng gắn bó mật thiết với nhân dân, dựa vào nhân dân để xây dựng Đảng!”
“The Party is closely bound to the people, relying on the people to build the Party!”
The small text at the top reads: celebrating the 96th anniversary of the founding of the Communist Party of Vietnam (3/2/1930 – 3/2/2026). So this is a fresh one, printed this year for the February 3rd anniversary.
The cast of characters is textbook socialist realism: soldier, construction worker, businesswoman, farmer/worker woman, and a Young Pioneer child with the red scarf. The modern skyline behind them includes what looks like Landmark 81 and the Thu Thiem Bridge. Lotus flowers along the bottom, Vietnam’s national flower. The hammer and sickle on a red banner flying over all of it.
The message is the party’s core pitch: we exist because of you, we serve you, we need you. The reality is a one-party state where nobody voted for any of the people who approved this poster. But the lotus flowers are nice.
This mural depicts one of Vietnam’s most iconic architectural landmarks: the Khue Van Cac (Pavilion of the Constellation of Literature), located within the Temple of Literature (Văn Miếu – Quốc Tử Giám) in Hanoi.
Above: A shutter in Central Saigon.
Below: You see these xích lô drivers everywhere in Saigon, but I love how this one looks parked in front of the mural. It’s like a living gallery wall where the traditional meets the modern street scene.
So many flags overhead and she’s not looking at any of them. She’s carrying whatever she’s carrying to wherever she’s going and the revolution is just above her. That’s the thing about ideology. The people it claims to represent walk under it every day without even bothering to look up. A conical hat and a bag of recycling beneath a plethora of hammer and sickles. The PARTY decorates. The PEOPLE work. Saigon keeps being SAIGON.
“A Legacy in Bronze” – The majestic statue of President Ho Chi Minh stands tall against a soft blue sky, overseeing the square with a welcoming gesture. The fresh flowers at the base speak to the enduring respect held for “Uncle Ho.”The Art of the Brew “From Bean to Cup” – A vibrant mural celebrates the journey of Vietnamese coffee, set against a backdrop of fluttering national flags. It’s a beautiful tribute to the culture behind every “Cà Phê.”“The Morning Ritual” – Two diners enjoy breakfast on plastic stools, framed by Vietnam flag. Perfect, intentional, slow moments.“Signs of the Times” – Gold-leaf columns meet graffiti and a patchwork of advertisements. Chaotic, layered, and the undeniably cool aesthetic of Vietnam’s evolving urban landscape.“Looking Up” A low-angle perspective of the Ho Chi Minh monument emphasizes his towering influence and the clear, hopeful horizon ahead.